From 5 pages to 91 URLs
in five weeks.

The starting point

Five pages: home, contact, services, about and an empty blog. No location coverage, no individual service pages, no structured data, a sitemap five months stale, and previous agency work that had left 231 links pointing at a completely different company's website. The business was spending heavily on Google Ads because organic search produced almost nothing — the site gave Google no reason to rank it.

What we did

Week one: foundations. Full technical audit, then straight into repairs: search-optimised titles and descriptions on every page, structured data telling Google exactly what the business is and where it operates, tracking installed, and hundreds of inherited errors cleaned out, including those 231 links to someone else's website.

Weeks two to five: coverage. We built the page architecture a nationwide operator should have: 8 motorway corridor pages (M1, M6, M25 and more), 38 motorway service-station pages, 20 major-city pages, 8 individual service pages, hub pages tying it all together, and a growing library of advice articles. Every page unique, every page wired to one goal: the phone call.

Then: sharpening. Page speed tripled. FAQ structured data for rich results. Internal linking between neighbouring areas. A dedicated, conversion-engineered landing page for paid traffic. A floating call button on every page.

Why this matters for your business

This is the method every 28 Group client gets: fix the foundations first, build the coverage your market actually searches for, measure the calls, then compound. If it works for "vehicle recovery" — one of the most competitive local-intent searches in the UK — it can work for your trade too.

See the packages built on this method